It may be confusing to read the complete documents of a strategy for employees and management sometimes. So, keeping the short points of all your strategies documented in a brief format is necessary. A brief is an excerpt document created by organizations, like yours, representing their strategy. The document provides insights into your plans and strategies.  

A brief enables a better understanding and unity of direction for all the employees and their actions in the organization. This promotes harmony amongst the employees and helps them subordinate their individual objectives to the general organizational objectives.  

A brief is documented and maintained for the strategies of your organization. Every department, be it marketing, sales, advertising, or finance, must maintain a brief. This would help them understand the organizational goals and plans better.  

In this blog, you shall learn about the briefing of digital strategy along with its importance and types.  

The Different Types of Briefs  

You can brief your strategies in different ways. Here you shall read about 2 of these types, including creative brief and media brief. Understanding both these types shall help you to understand where they are used and which one should be adopted by your brand.  

Creative Brief  

The creative brief is a document that explains the objectives to be achieved by the creative department of an organization. The employees working on creative work such as advertising campaigns, social media content, websites, or posts seek help from this document. It provides the answers to the following questions for the employees:  

• What are they expected to do: The employees must be clear about what their responsibilities are and what they are accountable for. This creates clarity in working relationships in the organization.  

• What is the need for their efforts: If an employee knows the requirements of tasks that are assigned to him, he can work accordingly to get the best results. All efforts in the right direction will take the brand toward growth and success.  

• Who is affected by their work: The actions of different departments affect different aspects of the organization. If there is transparency, they can work in the correct direction and build a channel of communication.  

• What will be the KPIs to measure their success: The employees need to complete their expected tasks aligning the KPIs mentioned for them. This will help them achieve their personal goals along with organizational objectives.  

All these make the functions of your organization smoother and reduce resistance from employees. If individual tasks are clear to all the people working with your brand, this will remove confusion and waste of resources.  

A creative brief must consist of the following information such as:  

1. The objective that an organization seeks to achieve through the defined project/s.  

2. The segment of the market they are targeting through their campaigns and projects.  

3. The effect that they wish to create on the target audience.  

4. The required information about their products and services.  

5. The tone of the content they wish employees to follow for their campaigns.  

6. What kind of materials they need from the employees should be mentioned in the creative brief.  

7. The deadlines and budget of required creative assets must be mentioned to maintain efficiency.  

Media Brief  

A document that helps your team choose the correct media to implement and showcase their creative work. This may include websites, social media platforms, or any other channels both paid and unpaid. This would help the organization to design the best combination of various channels after analyzing each of them. Every campaign and project demand a different combination that fits all its requirements efficiently. 

It includes the information such as: 

1. Objective that an organization thrives to achieve through mentioned projects. If the details of objectives are mentioned, it can help in analyzing the compatibility of each channel as per them. 

2. Make sure to mention the target audience in a media brief as it would make the choice easier. Try to choose the media that helps you reach a larger audience and create more lead for your brand. 

3. It is necessary to maintain the balance between both the paid and unpaid channels. It is necessary to maintain the budget that is allotted for a particular project. Try to choose the best combination, but do not forget that you need to work efficiently. 

4. Research about what is the best timing to run your campaign. Try to choose the timing when you can reach a greater number of people in the audience. This would help you to capture a better market share for your brand. 

5. Mention the geographical area that your ads and campaigns need to cover to increase effectiveness. Try to attract potential buyers and increase the retention for your products and services. 

The Importance of Creating a Brief of Your Strategy 

The creative brief of your strategies helps your organization to maintain coordination among different departments and maintain the unity of direction. It helps in putting all the efforts together to achieve the best results for your organization.

1. Reduces Resistance in the organization: If you have a document that briefs your strategies and plans for its achievement, it will reduce the resistance from the end of employees in case of any changes made in your organization. 

2. Increases efficiency: A brief of all the required actions reduces the waste of resources and efforts of the organization. This would increase the efficiency of your institute. 

3. Align all the activities of a business: If all the working relations are clearly mentioned in your brief document, it aligns all the activities. The employees are well informed about their responsibilities and accountability, which will help them coordinate with others. 

Conclusion 

To brief your strategies and plans is to create understanding in the organization. It is necessary to be clear about the goals that you wish to achieve and the actions that your organization needs for the achievement. Creating a brief document makes the functioning better and smoother. Try to be specific while mentioning the details in this document.